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Why are some companies able to embrace innovation and grow in employment, their leaders strongly influencing the development of American business: At the same time, why do some companies, having established themselves, disappear without a trace?


Since the middle of the nineteenth century, the United States, led by visionary entrepreneurs, has become the most dominant industrial power in the world. Starting with the first entrepreneurs in colonial America, noted business leader and historian Robert C. Baron discusses the history of four major industries: steel, automobiles, electronics, and computers; the changes these industries made on American life; and the people who created and built major companies.


Through close examinations of the history of American businesses and the people who have built America, Baron reveals the leadership qualities and tools necessary to succeed in today’s business climate.

Pioneers and Plodders: The American Entrepreneurial Spirit


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